Coast is a shop that sells clothes like dresses, jackets, tops, trousers and jumpsuits. They also have collections for events like workwear, little black dresses and race day outfits. They have accessories like bags, clutches and jewellery too. They offer deliveries, click and collect services, gift cards and free delivery to students.

COAST co-coast clothing co Chad Odom and Blayne Henderson conceived the idea for their apparel line while sitting on the beach at Pawley’s Island, and they describe it as “something you can wear from the beach to dinner.” Their brand blends South Carolina beach style with preppy sensibilities — think Marina fishing polos, Boardwalk button-down shirts, T-shirts and angler shorts. The Greenville store is the second for the company; the first opened in Pawley’s Island this year to great fanfare.

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The 2,000-square-foot store will house COAST’s offices as well as its warehousing operation. The company recently took back its warehousing after poor experiences with outsourcing the service, and Odom expects to take additional steps toward vertical integration over time.

The shop’s customer service can be reached via email, live chat and phone. Customers can also use the website to track their order status. They can also check the company’s return policy before making a purchase. Customers can also find helpful resources on the site, including a guide to measuring their body type and an article on how to choose the right size. The website is available in English and Spanish.